The success of a personal blog
The success of a personal blog or an online store greatly depends on its popularity online. How strong is your online presence? There are quite a number of tools that are being used to measure a site’s popularity online such as Page Rankings, Domain Authority and Alexa Rank. Websites will have to start from scratch and work their way up the ranks using different SEO strategies. Search Engine Optimization or SEO still continues to generate a big buzz in the online industry. It is comprised of different methods in order to generate web traffic.
Guest posting is considered to be one of the effective ways to generate backlinks to your website. It is also a good way to promote your site to a wider audience. What exactly are the benefits of doing guest posting?
Build Backlinks
One of the perks of doing a guest post is that you are allowed to put a link back to your website. Some may even allow at least two to three links. Backlinks are a strong foundation in SEO and in doing several guest posts for different websites is a way to get backlinks from reputable sites that belong in the same niche. In finding websites to guest post, initiate contact to web administrators and ask about their guidelines in publishing guest articles such as the number of words and the allowed links.
Establish Relationships
Through guest posting, writers can establish relationship with other content developers and website owners. This can lead into being a regular contributor to their websites especially if the contents are informative, compelling and well-written. Establishing a good working relationship with other bloggers makes it easier to contact them for future projects.
Blog Promotion
With guest posting, your blog gets promoted through different avenues. Having your article published on different websites that has a good amount of traffic allows you to communicate and reach out to their readers. If internet users like what they read on your content, there is a huge chance that they will check out the site and see what you offer. Aside from sharing valuable content to internet users, guest post articles is also a way to introduce your site to a wider audience without being too promotional.
Improve Writing Skills
Guest posting does not only benefit websites but content writers as well. Websites have different guidelines when it comes to guest posting and failure to comply could lead to article revisions or rejection of proposed content. Guest post writers will have the opportunity to improve their writing skills as they try to comply with the standards of a website in order to get their articles published.
The best part of guest posting is that most of them are free. There are some that might a charge a fee in order to get articles published but those who are in a tight budget could find a number of blogs that accept guest posts for free.
About the Author:
Mia is a freelance content writer who currently works for The Action Web Group, a US-based web host company that provides web hosting services to individuals and businesses…